Question

Bad firms do not have an incentive to make themselves look good.

Answer 1

Explanation: Options c and d don't make sense since there's only one option (bad firms). Firms operate under a for-profit logic, so it doesn't matter if they're good or bad, all firms have an incentive to make themselves look good as a good image means consumers and other firms will make business with them.

Answer 2

Answer:

Firms operate under a for-profit logic, so it doesn't matter if they're good or bad, all firms have an incentive to make themselves look good as a good image means consumers and other firms will make business with them.