Question

Barry Hirschfield and Steve Johnson, founders of Global Beer have decided to enter the Japanese market by selling directly with vertically integrated sales. Now they have to decide how to expand: whether to establish a microbrewery in Japan, whether to develop a regional tea beer brand, whether to establish an international brew pub franchise and/or a Japanese web page. Time is their scarcest resource. Focus on evaluating the pros and cons of each of these options or some combination of these. Should they undertake all or any of these, and if so, should they reconsider entering into a partnership with Sakura or another Japanese company?

Answer 1

Answer:

We need to find value of (9

4/3

÷27

2/3

)×3

3/2

9

4/3

=3

8/3

and 27

2/3

=3

6/3

So,

3

6/3

3

8/3

= 3

8/3−6/3

= 3

2/3

,

⇒3

2/3

.3

3/2

= 3

(2/3+3/2)

= 3

13/6