Question

Based on data collected by a survey by Travel Bureau, the following market profile of an

ecotourist was constructed: -

Age: 35 - 54 years old, although age varied with activity and other factors such as cost.

Gender: 50% female and 50% male, although clear differences based on activity were

found.

Education: 82% were college graduates, a shift in interest in ecotourism from those who

have high levels of education to those with less education was also found, indicating an ex-

pansion into mainstream markets.

Household composition: No major differences were found between general tourists and

experienced ecotourists**

Party composition: A majority (60%) of experienced ecotourism respondents stated they

prefer to travel as a couple, with only 15% stating they preferred to travel with their fami-

lies, and 13% preferring to travel alone. (** experienced ecotourists = Tourists that had

been on at least one “ecotourism” oriented trip.)

Trip duration: The largest group of experienced ecotourists- (50%) preferred trips lasting

8-14 days.

Expenditure: Experienced ecotourists were willing to spend more than general tourists,

the largest group (26%) .

Important elements of trip: Experienced ecotourists top three responses were: (a) wil-

derness setting, (b) wildlife viewing, (c) hiking/trekking.

Motivations for taking next trip: Experienced ecotourists top two responses were (a)

enjoy scenery/nature, (b) new experiences/places.

On the basis of your understanding of the passage attempt ANY TEN questions from

the twelve that follow. (1x10=10)

i. In the line “……recognised as the benchmark”, the word “benchmark” DOES NOT

refer to

a) a basis for something.

b) the criterion required.

c) the ability to launch something new.

d) a standard point of reference.

ii. The World Tourism Organisation of the UN, in an observation, shared that

a) emerging economies of the world will gain 57% of their annual profits from

International tourists.

b) countries with upcoming economies shall see maximum tourist footfall from all over

the world in the next decade.

c) a large number of international tourists in 2030 will be from developing countries​

Answer 1

The correct answers are as follows:

i. c) The ability to launch something new

ii. b) Countries with upcoming economies shall see maximum tourist footfall from all over  the world in the next decade.

Explanation:

i. According to the UN World Tourism Organization, environmental, social, and economic sustainability is increasingly being recognized as the benchmark for all tourism businesses.  

A benchmark, as stated here, could be a point of reference, a criterion, or a base for something but it could not be the ability to begin something new.

 

ii. As remarked by the UN World Tourism Organisation, 57% of the international tourist influxes will be in emerging economies by 2030, and that the developing countries will see the most footfall of international tourists.