based on the current business and economic environment in India, should maruti enter the Electric Car Segment?
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Indian automobile giants have forayed into the electric vehicle market with Mahindra & Mahindra taking the lead and acquiring Reva Electric Car Company in 2011. But it’s only now that the country’s largest carmaker looking to throw in its hat into the ring.
Maruti Suzuki is reportedly testing the electric version of the good ol’ Wagon R on the Indian roads, although the car will be officially launched in 2020.
The launch of Maruti’s electric car will be significant because of the scale that the company brings to the table. Maruti Suzuki saw a domestic sale of 1.3 million until December, 2018 and has over 2000 sales outlets spread across the length and breadth of the country.
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