Question

Bead's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking to take over as the market share leader in the segment. Without sacrificing contribution margin, what can the Bead product manager do in order to improve upon the buying criteria, and thus potentially increase demand?

Answer 1

Answer:

probably by

improving the product quality,

advertisements,etc

thereby attracting the customers...

Answer 2

Ways to improve the buying criteria and increase the demand:

• We can improve the quality of the product to attract customers.

• We can add new features to the product and improve the styling technique to increase the demand.

• We have to try to convert non-users into users to buy the product so that it can improve the buying criteria.

• We have to give more advertisement campaigns and more promotional activities.

• We can enter into new market segments and distribution channels so that the demand for the product increases.