Question

Because online attention spans are shorter, a great hook or opening sentence is important to draw people in. What is this a best practice example of?

A
Writing an engaging online copy

B
Keeping the target audience in mind

C
Understanding the user journey

D
Being consistent in your approach to copy

Answer 1

Make it snappy

To write successfully for the web, you need to forget some of what you learned in English composition class.

Accept that people scan web pages, rather than reading them in detail, and work with this reality rather than fighting it.

If you want to cover a complex topic, consider breaking it into a series of posts. It’s a great way to keep people coming back for more, and your reader will find it easier to digest your content if they get it in portion-controlled sizes.

Structure your paragraphs in the inverted pyramid style. This means stating your conclusion first, then supporting it with the sentences that follow. This helps scanners move from point to point and decide where they’d like to dive in deeper.

Once you’ve done that, use the following easy design techniques to make your content much more reader-friendly.

It takes just a few minutes to turn a post from an overwhelming mass of gray text to something that engages the reader and pulls her in.

1. Embrace the line break

There are few easier ways to make your content more readable. Even complex content can be made much more reader-friendly with the simple introduction of lots of white space.

Feature one idea per paragraph, and keep them short — three or four sentences at most.

And try writing some paragraphs with one sentence only.

2. Break up your content with compelling subheads

One technique taught here at Copyblogger is to write your headline and subheads first.

A strong headline (and therefore a strong premise) is vital to getting readers to check you out in the first place. And solid subheads keep readers engaged, acting as “mini headlines” to keep them moving through the rest of your content.

Make your subheads intriguing as well as informative. Web readers have well-honed BS meters, so don’t exaggerate or you’ll lose credibility. “Compelling” is not the same as “hypey.”

Once you’ve written your subheads, review them to see what readers/scanners will understand if they only read that part of your article. Is there a compelling story? Will they get the gist of your information?

3. Create bulleted lists

They create fascinations your readers can’t resist.

They’re an easily scannable way to present multiple points.

They look different from the rest of your text, so they provide a visual break for your reader.

4. Use “deep captions”

Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a “deep caption.”

Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig into your whole article.

5. Add relevant and helpful links

Internal links back to your own cornerstone content will keep people on your site and reading your best material.

External links demonstrate that you’ve researched the topic and want to highlight other experts. Good content uses both to expand your reader’s understanding and add value.

Another advantage of internal links is they make it less frustrating when some dirtbag scrapes your content (cuts and pastes it to their own site without attribution).

6. Highlight content strategically

Add emphasis to your content by bolding important concepts. You reader will be able to scan through and pick out the most important information at a glance.

Don’t highlight everything (which would have the same effect as highlighting nothing). Instead, emphasize the key points so the scanner can quickly pick them out.

7. Harness the power of numbers

Think those numbered list posts are tired? Think again.

Numbers are an incredibly effective way to both capture attention and keep the reader oriented.

If you don’t believe me, take a quick look at the “Popular Articles” on the right hand of this site. You’ll get a mini-tutorial in some of the ways you can use numbers (and other techniques) to make a post more inviting.

You can often make a post more compelling just by numbering your main points. Give it a try.

8. Check your formatting to turn scanners into readers

Once you’ve used subheads, numbers, bulleted lists, and other formatting to highlight the key elements of your post, read through it again — looking only at the text you’ve called special attention to.

Does the reader get the gist? Have you pulled out the most interesting and relevant words, the words that will pull your scanner in and turn her into a reader?

Answer 2

Is a Google Digital Garage Exam question.

The option D is correct.

Source, explanation and more answers: http://www.certificationanswers.com/en/category/google-digital-garage-exam-answers