Become the competitors differentiators when customers
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A key differentiator can be defined as the business attribute(s) and/or unique value that clearly separates it from the competition in a particular marketplace. A key differentiator should be unique, measurable and defendable.
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What is a competitive differentiator?
Competitive differentiation is a strategic positioning tactic an organization can undertake to set its products, services and brands apart from those of its competitors. ... Differentiation can be achieved through packaging, marketing campaigns and after-market product support
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