Behavioral segmentation based on when a product or service is purchased or consumed is called _____ segmentation.
Answers
Behavioral segmentation is defined as the process of dividing the total market into smaller homogeneous groups based on customer buying behavior. Behavioral segmentation is done by organizations on the basis of buying patterns of customers like usage frequency, brand loyalty, benefits needed, during any occasion etc.
● Behavioral segmentation based on when a product or service is purchased are consumed is called occasion segmentation.
● Occasion segmentation is the way toward isolating the market into bunches as indicated by explicit occasions identified with the customer.
● occasion segmentation centers around cutting the market dependent on certain particular occasions during a specific time, when a customer is in a need of an item or an assistance.