Question

benefits and limitations of Rytrhu baza

Answer 1

Rythu Bazaar, the farmers’ market was a social initiative started by the government of Andhra Pradesh in 1999. The main aim of Rythu Bazaar is to help farmers bring and sell their produce directly to consumers without the involvement of middlemen. Andhra Pradesh is the second largest producer of fruits, vegetables and flowers in the country but the farmers do not really benefit as the marketing system for fruits and vegetables is mostly in the hands of middlemen. Middlemen exist at various levels between the farmer and the consumer and exploit through malpractices in weighing, handling and payments. The farmers’ share in the consumers’ rupee is estimated to be just 40 paise. In addition the estimated loss in handling of vegetables in the traditional channel of marketing is about 30 to 35 percent. Rythu Bazaars were established to address these issues. Against this backdrop, this research attempts to look at the various parameters where the farmers have got benefitted since operating from these market yards.