Benefits of a content marketing calendar
Answers
Answered by
1
Business owners working to develop a strong online presence report that their biggest content marketing challenge is finding ideas for posts, followed by the lack of time to write and publish on a regular basis. Creating a comprehensive editorial calendar based on a content marketing strategywill help your clients to overcome these issues. By making a scheduled time commitment, they can make sure that their content marketing doesn’t end up on the back burner just because they don’t get around to it.
1: Publishing Regularly and On Time
As an agency, it may be up to you to let your clients know: it’s vitally important that you publish regularly and on time if you aim to build an online following. Customers expect you to deliver when you say you will, and the existence of a structured schedule for your content marketing makes it possible for you to plan your content ahead of time. If your company is holding a promotion or event in two months’ time, for example, you can devote one blog post per week to the event in the run-up period.
On your editorial calendar, pencil your ideas into slots as they occur to you. Create each post a week before it is due for publication, to give yourself time to review it before publishing, or to do extra research and add information based on ideas that come to you while you’re writing. If your company has an approval process, following your calendar will help you produce each piece of content with enough time for the responsible people to review it before it goes live.
2: Gives You a Big Picture View
Creating an editorial calendar that runs for a month, a quarter or even a year gives you the advantage of a “birds-eye” perspective of your online communications.
It enables you to:
Plan for running features
Schedule content themes based on the time of year, such as New Year, Halloween or the 4th of July
Maintain consistency of your core messages across a variety of topics
Work with overlapping subjects to avoid duplication and highlight discrepancies.
The Content Marketing Institute recommends using a monthly editorial calendar worksheet to select monthly topics for the year ahead, and then fleshing out the topics and scheduling the posts three months ahead.
1: Publishing Regularly and On Time
As an agency, it may be up to you to let your clients know: it’s vitally important that you publish regularly and on time if you aim to build an online following. Customers expect you to deliver when you say you will, and the existence of a structured schedule for your content marketing makes it possible for you to plan your content ahead of time. If your company is holding a promotion or event in two months’ time, for example, you can devote one blog post per week to the event in the run-up period.
On your editorial calendar, pencil your ideas into slots as they occur to you. Create each post a week before it is due for publication, to give yourself time to review it before publishing, or to do extra research and add information based on ideas that come to you while you’re writing. If your company has an approval process, following your calendar will help you produce each piece of content with enough time for the responsible people to review it before it goes live.
2: Gives You a Big Picture View
Creating an editorial calendar that runs for a month, a quarter or even a year gives you the advantage of a “birds-eye” perspective of your online communications.
It enables you to:
Plan for running features
Schedule content themes based on the time of year, such as New Year, Halloween or the 4th of July
Maintain consistency of your core messages across a variety of topics
Work with overlapping subjects to avoid duplication and highlight discrepancies.
The Content Marketing Institute recommends using a monthly editorial calendar worksheet to select monthly topics for the year ahead, and then fleshing out the topics and scheduling the posts three months ahead.
Answered by
0
Benefits of content marketing calender _
It enables you to:
Plan for running features
Schedule content themes based on the time of year, such as New Year, Halloween or the 4th of July
Maintain consistency of your core messages across a variety of topics
Work with overlapping subjects to avoid duplication and highlight discrepancies.
The Content Marketing Institute recommends using a monthly editorial calendar worksheet to select monthly topics for the year ahead, and then fleshing out the topics and scheduling the posts three months ahead.
the #RIHAAN
hope this will help you.
It enables you to:
Plan for running features
Schedule content themes based on the time of year, such as New Year, Halloween or the 4th of July
Maintain consistency of your core messages across a variety of topics
Work with overlapping subjects to avoid duplication and highlight discrepancies.
The Content Marketing Institute recommends using a monthly editorial calendar worksheet to select monthly topics for the year ahead, and then fleshing out the topics and scheduling the posts three months ahead.
the #RIHAAN
hope this will help you.
Similar questions