BENEFITS OF FMCG FROM PRODUCER’s POINT
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Industry overview
Fast moving consumer goods (FMCG) form one of the largest industries worldwide. From our morning showers with a jojoba shampoo to our oats and fruit breakfast, or office outings at a local pub or snacks at a street vendor – our worlds spin around consumer goods.
The industry today is constantly being disrupted by ever-changing consumer preferences and new technologies. Customers demand innovative products, which means producing a wider range of goods at higher volumes quickly. In developing markets, consumers are also spending more, which raises the call for an expanded supply chain.
According to Allied Market Research, the global FMCG market is predicted to reach $15,361.8 billion by 2025, growing at an incredible 5.4% in the next five years. New avenues providing greater business opportunities. Research from Statista also shows that eCommerce is growing faster than traditional brick and mortar stores every year. Consumers are demanding new product offerings such as healthier and sustainable products, and this is expected to open new roads for FMCG players.
Answer:
THE BENEFITS OF FMCG ARE:
Cumulative Profits. For a retailer's bottom line, the key benefit of CPGs/FMCGs is the cumulative profit they provide. ...
Cross Merchandising Opportunities. ..
Brand Appeal. ...
Diversification