Benefits of improving your common sense for success
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What is Common Sense Management?
Common sense management is an approach you can use to create a favorable future within which your institution can prosper. To create this favorable future, you must involve your stakeholders (i.e., anyone with a vested interest in achieving your institution’s mission) in envisioning the most desirable future and then in working together to make this vision a reality. The key to common sense management is to understand that people communicating and working together will create this future, not words written down on paper.
Common sense management does not replace traditional management activities such as budgeting, planning, monitoring, marketing, reporting, and controlling. Rather, it integrates them into a broader context, taking into account the external environment, internal capabilities, and your overall purpose and direction.
Common sense management is congruent with the quality movement’s emphasis on continuous improvement. Indeed, the emphasis on anticipating the needs of students and other educational stakeholders is a critical component of market research. Certainly colleges and universities that adopt a total quality assurance philosophy will be better prepared to meet the challenge of educating and training a workforce capable of competing in the global economic marketplace.
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