Benefits of using social media when looking to advertise your business locally
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1. Decreased Marketing Cost
Spending marketing budget on traditional advertising (billboards, print ads, etc.) is becoming less and less effective. Our company’s client reports reflect the success found in digital advertising. Meaning that our client’s marketing budgets have also dramatically changed in favor of this strategy. Depending on your Social Media goals, Social Ads are relatively inexpensive. Starting with a low budget and gradually growing how much you spend month-to-month will help your businesses Social platforms grow organically and quickly. But, if you are promoting and advertising on Social Media, you have to have optimized Social Media pages to send customer’s back to. This also means taking the time to create engaging and interesting content.
2. Increased Brand Recognition
Every opportunity you have to increase your visibility is valuable. Social Media platforms are great channels to promote your brand’s voice and content. This is also extremely important because it creates an easy way to be accessible for new customers. Social Ads work in your favor to repeatedly show up on your targeted audience’s profile. Even if these consumers do not like or follow your pages, your name can consistently appear in their news feed. This is a great way for people to become familiar with your brand name and area of expertise.
3. Increased Inbound Traffic
Without an inbound traffic source like Social Media, your site traffic is limited to the people who already know or need your business. Every Social Media profile you have is another path leading back to your site and every Social post is an opportunity for a new visitor. The more quality content you post and generate, the more inbound traffic you will have. Social Media ads only help promote this further. Effectively promoting an ad that directs users back to your website will increase sales and leads.
4. Improved Customer Insights
Social Media gives you an opportunity to gain extremely valuable insights into what your customers are interested in. Facebook Insights will help you understand and see exactly who is looking at your brand and what they like. For example, if you think your target market is 25-40 year old women who enjoy shopping online, But Facebook insights says 35-50 year old men who like to golf are looking at your profile, then your target market should shift accordingly. This then allows you to create content and boost posts that are more targeted to your demographic. Social Media opens the door to a better, more educated relationship with your consumer.
5. Instant In-depth Analytics
After placing a Social Advertisement, just like any other type of advertising campaign, you are able to look back at the performance of the ads and learn from the results to improve the campaign strategy for the next go-around. Within the Social Advertising analytics you can easily access everything from clicks, impressions, frequency, engagement, and more. This allows you to create goals and touch points to see how your business has grown over the campaign or quarter.
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