Benetton group: evolution of communication strategy analysis
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Benetton, the Italian retailer was engaged in the manufacturing and distribution of clothing, undergarments, shoes, cosmetics and accessories. Benetton also licensed its brand name to various manufacturers of sunglasses, stationery, cosmetics, linens, watches, toys, steering wheels, golf equipment, designer condoms and luggage. This group was a very important brand that included United Colors of Benetton. Benetton spent millions in the market by advertising, purchasing the latest styles, promotion and operation cost of the goods and services. Benetton group is presented in 120 countries around the world (Overview, 1). Its business is fashion and they are based the style, quality, and you can see that clearly through their brands. There are around six thousands store all over the world that offers the high quality customer service and products.
United Colors of Benetton, is a global brand known all over the world, it has a high quality of style that is combined with color, and fashion (Our Brand, 1). They offer a wide variety of products that are for all ages and genders. They carry new items based on the season of the year. Benetton Group focuses on the Evolution of Communication Strategy. They combine cultures into their industry and offer opportunity for creative growth and multicultural interchange. They develop cultural and social communication projects in the area of design, visual communication, photography, interaction, video, music and publishing under the guidance of expects
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