Beni, after completing her MBA, took up a job with a multinational company named ‘Fortio’. The
company was paying good salary and perks to its employees. The wages were within the paying
capacity of the company that provided the employees a reasonable standard of living. The company
also had a good work-culture and the behavior of superiors was very good towards their subordinates.
Beni was very happy in this organization, but due to ling working hours she did not have time to cook
her meal. She had to depend upon outside food, which was deteriorating her health.
She observed that this problem was faced by many of her colleagues, not only in her company but also
in many other companies. This was because of increase in the number of working women and non-
availability of hygienic home cooked food. She identified this as a great opportunity and decided to
give up her job to supply packaged home cooked food to office goers at a reasonable price. At the end
of the day she was also distributing the left-over food in the nearby night-shelters.
a) State the dimension of business environment being discussed above.
b) State the principle of management being followed by ‘Fortio’.
c) Identify any two values being communicated by the company to the society in the above case.
Answers
Answer:
Nelson Mandela
Nelson Mandela was born in Mvezo, South Africa on 18 July 1918. He was in the forefront anti-apartheid movement in South Africa. In 1964 he was sentenced to life imprisonment and sent to Robben Island and released from the prison in 1990 after 26 years. In 1993 he was awarded the Nobel Peace Prize (along with F.W. de Klerk). In 1994 he became the first democratically elected president of South Africa. On 5 December 2013 he passed away. In 2009, the United Nations declared 18 July— the day Nelson Mandela was born — as “Nelson Mandela International Day” in recognition of Mandela’s contribution to the global peace and freedom. The objective of celebrating Mandela is to spread the message that each individual has the ability and the responsibility to change the world for the better, thereby to build a global movement for good. The day was launched to recognize his contribution to the struggle for democracy internationally and the promotion of a culture of peace throughout the world.
He said, “What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead”. If everyone of us heeds the call to simply do good every day, we would be living Nelson Mandela’s legacy and helping to build a world of our dreams.