Best Products Ltd manufactures consumer products. One of their shampoos has gained good market demand. The owner decided to increase its price by 30% to earn a higher profile. In order to retain its customers, he offered a face cream free with every purchase of a shampoo bottle. The face cream did not have demand so to get rid of the huge stock of the company decided to offer it as free. They advertise that the cream is useful for sunburn but it not actually true. State the values Best Products Ltd is ignoring. *
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LUSH was founded in 1994 by Mark Constantine as an organic cosmetics and skin care company. LUSH is headquartered in Poole, England. The company started with core beliefs of manufacturing fresh handmade products from natural materials and essential oils for personal care. Lush has more than 650 stores and several factories in over forty countries around the world while having mail order operations in twelve countries. It has construction facilities in the UK, Italy, Japan, Canada, and South America. It makes its products by hand in its own production facilities and distributes them to its own retail stores and no where else. It is a privately owned company with its growth mainly based upon partnerships and franchising. (Floor, 2006)
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