bibliography on advertising and sales ,consumer protection ,banking
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Answer:
Aaker, D. 2003. The power of the branded differentiator. MIT Sloan Management Review (Fall): 83-87.
Abbey, J., M. Ketzenberg and R. Metters. 2018. A more profitable approach to product returns. MIT Sloan Management Review (Fall): 1-6.
Abdel-Khalik, A. R. 1975. Advertising effectiveness and accounting policy. The Accounting Review (October): 657-670. (JSTOR link).
Acimovic, J., M. K. Lim and H. Mak. 2018. Beyond the speed-price trade-off. MIT Sloan Management Review (Summer): 12, 14-15.
Adamson, B., M. Dixon and N. Toman. 2012. The end of solution sales. Harvard Business Review (July/August): 60-68.
Adamson, B., M. Dixon and N. Toman. 2013. Dismantling the sales machine. Harvard Business Review (November): 102-109.
Adjei, M. T., C. H. Noble and S. M. Noble. 2012. Enhancing relationships with customers through online brand communities. MIT Sloan Management Review (Summer): 22-24.
Adomavicius, G., J. Bockstedt, S. P. Curley, J. Zhang and S. Ransbotham. 2019. The hidden side effects of recommendation systems. MIT Sloan Management Review (Winter): 1-6.
Akçura, M. T. and K. Srinivasan. 2005. Research note: Customer intimacy and cross-selling strategy. Management Science (June): 1007-1012. (JSTOR link
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