Question

Bid strategies can find the most opportunities under which condition

Answer 1

Instead of using an opportunity to identify campaigns that would benefit from an ROI bid strategy,  you can set up an ROI bid strategy and manually add campaigns to the bid strategy. You'll need to analyze your current performance data so you can make informed decisions, and do all the calculations required to specify good targets and set the best minimum and maximum bids.

Bid strategy opportunities will only analyze AdWords manual campaigns, AdWords Shopping campaigns, and Bing Ads manual campaigns. Opportunities aren't identified for other types of AdWords campaigns or engine accounts.

Answer 2

The bid strategy can find the most opportunities under ‘A large portfolio with many trade-offs and opportunities condition’.

Explanation:

• The companies use the help of bidding strategies by adding certain specific keywords and other biddable items that attract or pull the end-user to click on the options.  

• They are effective when they work with a large portfolio. Since the larger portfolio gives them more of the hidden facts and opportunities with more number of compromises.  

• One can also make use of the double click search for improving the overall performance.

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