Biocon: launching a new cancer drug in india case analysis
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Audiobooks Magazines News Documents Sheet Music More info Toggle Fullscreen Download 1 You are on page 1of 5 Search document Search document Marketing Management Case Analysis: Biocon: Launching a new cancer drug in India Indian Institute of ManagementKozhikodeSubmitted By:PGP/14/258 Alok Kumar PGP/14/279 Lokesh SinghPGP/14/280 Mahtaab Kajla PGP/14/283 Naveen VyasPGP/14/303 Shruti Kabdal PGP/14/304 Sneha Ramteke Submitted to: Prof. Rahul Kumar Sett 1 Situation Analysis Biocon was the first Indian company to manufacture and export enzymes to US and Europe in the year 1979. It was primarily into enzyme manufacturing from 1978 to 1997. Eventually, in 2001, it started manufacturing insulin. Formed a Joint Venture with CIMAB to develop and market BIOMAb in India