BMW mostly use geographic and demographic segmentation. The company has used Demographic market segmentation where they allow the customers to make a purchase decision based on their demands. The demographic segment is further divided into income, age and gender.
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Bayerische Motoren Werke AG, commonly referred to as BMW, is a German multinational company which produces luxury vehicles and motorcycles. The company was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 until 1918 and again from 1933 to 1945.
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