Question

Brand awareness and preference survey introduction

Answer 1

Brand survey:

The purpose of conducting a brand perception survey is to understand how your brand is viewed in the market, what brand attributes are preferred by customers, and to identify how your customers competitively position your products/services.

Answer 2

Answer:

Brand awareness refers to the extent to which customers are able to recall or recognise a brand. Brand awareness is a key consideration in consumer behavior, advertising management, brand management and strategy development.

Contingent valuation is a survey-based economic technique for the valuation of non-market resources, such as environmental preservation or the impact of contamination. ... Contingent valuation is often referred to as a ''stated preference'' model, in contrast to a price-based revealed preference model.