Question

Brand awareness brand loyalty brand equity neuroscience

Answer 1

Brand awarness is what we, have yo buy from good brands only. The investment or the product quality determines its loyalty.

Answer 2

The purpose of this paper is to explore the concept of brand equity and discuss its different perspectives, we try to review existing literature of brand equity and evaluate various Customer-based brand equity models to provide a collection from well-known databases for further research in this area.