Brief defination of shaping and sharing norms
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Social norms, the customary rules that govern behavior in groups and societies, have been extensively studied in the social sciences. Anthropologists have described how social norms function in different cultures (Geertz 1973), sociologists have focused on their social functions and how they motivate people to act (Durkheim 1950; Parsons 1937, Parsons and Shils 1951; Coleman 1990; Hechter and Opp 2001), and economists have explored how adherence to norms influences market behavior (Akerlof 1976; Young 1998). More recently, also legal scholars have touted social norms as efficient alternatives to legal rules, as they may internalize negative externalities and provide signaling mechanisms at little or no cost (Ellickson 1991; Posner 2000).
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