Briefly describe how the unique service characteristics of intangibility, inseparability, heterogeneity and perishability apply to your educational experience in your services marketing class
Answers
Answer:
The services literature highlights differences in the nature of services versus products which are believed to create special challenges for service marketers and for consumers buying services.
Services are unique and four major characteristics separate them from goods, namely intangibility, inseparability, heterogeneity and perishability.
Feature # 1. Intangibility:
Intangibility is an important consideration that complicates the functional responsibility of a marketing manager, specially while influencing and motivating the prospects/customers. The goods of tangible nature can be displayed, the prospects or buyers can have a view and they can even test and make a trial before making the buying decisions. The selling processes are thus found easier. We are aware of the fact that services are of intangible nature and it is intangibility that complicates the task of decision-makers.
While motivating, they find it difficult to perform and display and the positive or negative opinions regarding the services...
Explanation:
The services literature highlights differences in the nature of services versus products which are believed to create special challenges for service marketers and for consumers buying services.
Services are unique and four major characteristics separate them from goods, namely intangibility, inseparability, heterogeneity and perishability.
Feature # 1. Intangibility:
Intangibility is an important consideration that complicates the functional responsibility of a marketing manager, specially while influencing and motivating the prospects/customers. The goods of tangible nature can be displayed, the prospects or buyers can have a view and they can even test and make a trial before making the buying decisions. The selling processes are thus found easier. We are aware of the fact that services are of intangible nature and it is intangibility that complicates the task of decision-makers.
While motivating, they find it difficult to perform and display and the positive or negative opinions regarding the services...