Question

Briefly discuss how retailers add value to the marketing system.​

Answer 1

Answer:

Service

It may sound simple, however the truth of the matter is that shoppers are much more likely to shop with you again and become loyal customers if you offer a better experience than your competitors. Retailers can ensure that they are meeting and exceeding the expectations of customers by providing training in the delivery of customer service to new and existing staff, and regularly providing refresher training.

Expertise

Answer 2

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Explanation:

They first segment and define their target markets followed by deciding the position or the location. In this way they add value to marketing. Wholesalers are the one who sells their goods and product to those who are buying for the purpose of resale or business use. ... In this way they add value to marketing.