Briefly explain any five limitations of advertising
Answers
The following are the main limitations of advertising:
1. Less Forceful:
Absence of personal touch makes advertising less forceful. Paying attention to the message is not compulsory for the customers.
2. Lack of Feedback:
It is very difficult to judge the effectiveness of an advertising message as there is no accurate feedback regarding its impact.
3. Inflexibility:
Advertising message is standardized and hence cannot be changed according to the requirements of different customers.
4. Low Effectiveness:
An increase in the volume of advertising has made it difficult to make any advertising message in general to be received properly by the target customers. Many messages don’ts really get even noticed, not to speak of being effective etc.