Briefly explain the designing of marketing channels
Answers
The world is witnessing an unprecedented transformation in the way brands are interacting with their consumers. Today consumers expect brands to have personalities that are both influential and relatable to catalyze buying behavior. On the other hand, brands are not leaving any stone unturned to keep consumers invested in their products and services. Today sending the right message to the right set of people is at the apex of every marketer’s checklist.
Digital as a marketing medium in the current scenario provides more opportunities than ever and while doing so, it has triggered a paradigm shift in consumer behavior across verticals. Even in the B2B sector, customers are now leveraging on emerging digital channels to research and zero down on products and services they are interested in. With 2018 right around the corner and more and more businesses shifting their focus on the digital side of things, it’s wise to keep in mind the effects of changing consumer mindset and formulate a comprehensive strategy that caters to new customer acquisition and growth.
In conjunction with the above ideas, let’s take a look at 3 digital channels according to me, that no B2B marketer can (or rather should) ignore while devising a customer acquisition strategy: