Briefly explain the elements of public relations.
Answers
1. Objective
What is the overarching goal of your public relations campaign?
How can you hit the target if you don’t know what you’re aiming for? Every campaign should have a tangible, clear objective.
2. Goals and measurement
What do you want to achieve, and what will success look like?
Measurement is typically an afterthought in public relations programs. That’s a fatal mistake. Measurement should be defined at the outset and tracked throughout a campaign to gauge performance.
3. Publics or audience
What target audience do you want to influence?
The key to good PR practice is defining your public, or audience, as robustly as possible. This may be based on behavior, location or a demographic. Segmenting your audience allows for more targeted, relevant, effective messaging.
4. Research
We have access to troves of data to help understand audiences better than ever before. Make sure you allot plenty of time to research the people you’re trying to reach.
Hope this helps..
Mark brainliest❤