Briefly explain three merits and two demerits of multiple shop.
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Low operating cost : A chain store does not have to incur heavy expenditure on rent, customer services and advertising. · 2. Economies of scale : They are ...
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Multiple shop —
Multiple shops are a system under which multiplication of retail outlets is ensured by establishment of a large specialized selling unit .
Merits of multiple shop —
Low operating cost
Economies of scale
National Image
Elimination of middleman
Diversified risks
Demerits of multiple shop —
Limited choice of multiple shops
Lack of personal services
Lack of initiative
Red tape
Limited range of products
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