Question

Briefly explain what is Market survey and the difference between marketing
and selling. Identify the distribution channel adopted by Motorola in selling its
new launches.

Answer 1

Explanation:

In every business today, we often come across the concept of marketing and selling, a number of times. The concept of marketing focuses firstly on the customer’s requirements and then the means to fulfil that need is identified. In marketing, the customer creates market demand. On the other hand, the concept of selling emphasises only on the requirements of the seller, therefore, in this process, the seller rules the market.

Motorola is adopting the shortest and the simple channel of distribution from the manufacturer to the consumer directly. No middleman or intermediary is present between the producer and the consumer. This channel is very fast and economical.