Question

bring out the humour in the story of harper brothers
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Answer 1

Answer:

This chapter explores the emergence of humour as a popular genre and its role in the development of mass culture in the United States during the period 1860–1920. It also considers the ways in which the humour industry engaged in ‘struggles over hierarchies of identity and economic profit’ in the era of the mass market, along with the rationalisation of popular humour production at print institutions such as magazines and newspapers. The chapter first provides an overview of the field of American Humor Studies before turning to a discussion of the social, economic, and political dimensions of various interests pursued by the humour industry during the period. It then looks at the articulation of humour to advertising, along with the success of illustrated humour and the emergence of comic strips. Finally, it examines the role played by two popular writers, Mark Twain and Marietta Holley, in the humour industry.