built in features of digital marketing?
Answers
Explanation:
Before we delve into other aspects of digital marketing, let's quickly review the top eleven types of digital marketing channels:
Website. ...
Content Marketing. ...
Search Engine Optimization (SEO) ...
Digital Advertising. ...
Email Marketing. ...
Social Media Marketing. ...
Affiliate Marketing. ...
Mobile Marketing.
mark as brilliant...
Answer:
1. Direct and Non-intrusive Audience Reachout
So how exactly does Digital Marketing help in establishing a business?
Impactful visual content is created for and widely promoted over Social Media. Through such networks, buyers can gain information about products and services, and may even influence their peers.
Through Digital Marketing, marketers can reach out to customers any time without bothering them with unnecessary and incessant phone calls and other such intrusive and outdated methods. For example, marketers could send an email newsletter inviting customers to make a purchase and learn more about the offering and the brand behind it.
2. Interactive Communication
What is the first thing that comes to your mind when you think of interaction? Conversation?
Well yes, it is a two-way flow of information.
Feedback is what has made Interactive Marketing possible. Now, customers can communicate with the companies about their products through digital platforms in the form of feedback. These feedback contribute to making brand offerings better.
Today, easy-to-use tools make it easier for companies to solicit feedback and also track customer’s behaviors or reactions to the products/ services. Hence companies can tailor marketing communication and product offerings as per consumer satisfaction and requirement.
3. Result Oriented Approach
“Competitors push you to achieve more.”
Competition has always been there, both in business and marketing. There is always another brand or company colluding to overthrow another.
There are advanced strategies incorporated in Digital Marketing to improve website’s search engine ranking which will help sites to come on top of the Search Engine Results Page (SERP).
These strategies provide businesses with an edge over their competitors. Such as SEO (Search Engine Optimization), which is a strategy to drive high quality intent-based traffic to your page.
Other than this, there are various tools to monitor the actual impact, that is the rate of converting this traffic into leads or actual customers. These results help digital marketers to understand if they are targeting the right kind of traffic, and not just acquiring unnecessary attention. One such strategy is CRO ( Conversion Rate Optimization), which helps in targeting specific audience who show more potential in converting into a customer.
By displaying a breakdown of all these traffic information points, this intelligence helps marketers prioritize marketing channels and plan their campaign’s media distribution intelligently.
4. Focused Audience Targeting
Unlike the magazines, newspapers or traditional Television ads, Digital Marketing is not limited to only targeting a small group of audience. Digital Marketing has enabled brands to reach out to people and communicate about their products using social media, emails, websites, etc.
Targeting internet users and converting incoming traffic into leads or subscribers, is what this feature accurately states. Digital platforms give a plethora of targeting options.
There are strategies involved in targeting audiences. These strategies help in driving traffic hence attracting the attention of people towards their brand or products if it is newly launched. There are other strategies which help marketers to draw the attention of the right kind of traffic who have more chances to convert into customers. Based on these, there are two kinds of targeting that can be defined.
There are primarily two strategies to target Internet users:
Inventory Targeting– Using this, brands can serve ads offering specific content that is visited by individuals in one particular demographic.
User Targeting– Targeting only those individuals who have exhibited particular behavior or interest relevant to a marketer’s interest.
So, by now you have an idea of the unique features Digital Marketing offers vis-a-vis Traditional Marketing.
Now let us see, why Digital marketing is outperforming traditional marketing practices and the significant benefits of Digital marketing over Traditional Marketing.