Business functions which directs flow of goods from producer to consumer. Answer in a word/phrase/term.
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Business functions which directs flow of goods from producer to consumer is known as marketing.
In the traditional view, marketing is mainly related to the physical and ownership transfer of goods and services from the producer to the consumers i.e. the people.
But according to the modern concept, marketing is all about production of the products which will be accepted by the consumers and involves the activity which makes the physical transfer and ownership from the producer to the consumers easy and efficient.
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