Question

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1. XYZ produce chocolate bars and sell them to supermarkets. Its bestselling brand is ChocoDelight. It is put in expensive packaging and is sold as a luxury chocolate product. This bestselling chocolate bar has had high and steady sales for the last five years. However, recently sales have started to fall as it has now reached the decline stage of the product life cycle.

d) Identify and explain two possible reasons why XYZ’s chocolate bars are successful.

e) Recommend two ways to XYZ’s managers how to respond to the falling sales of the ChocoDelight.

Answer 1

Answer:

Explanation:

d)chocodelight produces quality products

Answer 2

Answer:

e

Explanation

As the demand of their product is falling they can use a advertising campaign where they can advertise their product more than before and the can introduce a new and improved version of the old product

Or they can make small changes to the products design ,colour or packaging.

I hope this helps.