Question

business studies project on marketing management on shampoo loreal

Answer 1

L’Oreal is the largest company in the world that deals in personal care industry. Founded in the year 1909, this international beauty and cosmetics company has its head office in Paris. L’Oreal has a vast and varied interest, as it also is active in fields like tissue engineering, toxicology, dermatology and biopharmaceutical research. Some of the companies who provides L’Oreal with competition in India are as follows-

Hindustan Unilever
Himalaya
Emami
Product in the Marketing mix of L’oreal

L’Oreal has a portfolio endowed with international standard of brands covering a wide range of products while satisfying the needs of every customer present in any part of the world. All its products pass the international standards of testing. The company deals in activities related to cosmetics, skin care, hair color, make-up, sun protection, hair care and perfumes. In India, L’Oreal operates through four different divisions that are as follows