Question

Café Coffee Day(CCD) is an Indian café chain owned by Coffee Day Global Limited, a subsidiary of coffee Day Enterprises Limited. There are around 1,600 outlets of CCD across

India. All the outlets of CCD are under the control of the head office.

a) Identify the type of retail being described in the given case.

b) State five features of the type of retail outlets as identified in part (a) question.(6)​

Answer 1

Answer:

centralized retail

Explanation:

Centralization is a form of organizational structure where the decision making capability rests with the top management. A couple of hand-picked members are entitled to create strategies, determine the goals and objectives based on which an organisation will function.

In a centralized organisation, the top management sets rules and procedures which are then communicated to the lower-level employees, who are expected to carry out the same without questioning the authority.

The organization can strictly enforce uniformity of procedures and policies.

It can help in the elimination of overlapping or duplicate activities and save costs.

The organization has a better chance of utilizing the potential of its outstanding employees.

It offers a better control over the activities of the organization by ensuring consistency in operations and uniformity in decision-making.

Answer 2

Answer:

With its headquarters in Bengaluru, Karnataka, Café Coffee Day is a worldwide network of coffee shops in India. It belongs to Coffee Day Enterprises Limited as a subsidiary. Internationally, CCDs may be found in Austria, Egypt, Malaysia, the Czech Republic, and Nepal.

Explanation:

Step 1: In an organisational system known as centralization, the top management has the power to make decisions. The right to develop strategies and choose the aims and objectives on which an organisation will run belongs to a select group of members.

Step 2:In a centralised organisation, top management establishes policies and procedures, which are then transmitted to lower-level staff members, who are expected to follow them without challenging the authority.

The organisation has the power to rigidly enforce consistent practises and regulations.

Step 3:It can save expenses by getting rid of redundant or overlapping tasks.The likelihood of the company harnessing the potential of its exceptional people is higher.

It provides greater control over organisational activities by guaranteeing operational consistency and decision-making homogeneity.

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