Question

Call-only ads are like ad call extensions in that they let you start a call with a touch. how are they different from ad call extensions?

Answer 1

#1 Your First Priority Should Be Spend Control
Yes, all businesses aim to make a profit and become a successful commercial entity. But before you can run, you need to walk – crawl even. When you set up a business, especially if you have raised capital, your main focus needs to be on cash-flow and spending.

You can start by tracking things in a spreadsheet if you need to but do investigate software that can do the tracking for you. Any good spend control platform should bring automation, cyber security and remove human error from the spend control equation.

“Every month isn’t enough,” says Derek Flanzraich of Greatist. “Nearly every week I’m checking both my personal and business finances.” We think it should be every day and in real time.

#2 Rainy Day Reserves Are Always A Good Idea
The unpredictable nature of a business is just that, unpredictable. A solid cash reserve for any unforeseen circumstances or emergency pivoting will make trying times less hectic and will help cushion any blows. Having a reserve will also allow you to stay calm and keep focused on growing the business, steadying the ship across any turbulent waters.

#3 Get Help Managing Money
So here’s the main problem a lot of startups have. The founders manage the money – tracking, handling, making payments. This should not happen. Managing the money is a time consuming, complex task and it will take up 80% of your time. Most founders think they are much more efficient than they actually are, by the way. If you are truly honest with yourself, you are managing money 80% of the time which only leaves 20% for growing and flying the flag for the business. That’s not a good formula.

Hiring a CFO or an accountancy company to do this for you is a must. No matter how great you are with money, your attention and time are constantly in demand and this means you will drop the ball. Trust us, we’ve seen it happen.

Controlling cash can also be streamlined by bringing in technology to help with anything from accounting reconciliation to cross-currency purchase control and supplier management. Having a solution in place that can offer a real-time view on company money at all times will allow you to focus on important things whilst knowing you can always check everything is under control without having to trawl through versions of Excel spreadsheets.

#4 Keep Your Spend Priorities Straight
Being able to prioritise spend is a crucial and knowing what’s necessary vs. “nice to have” can make the difference between success and going bust. iPads for the whole team, free yoga classes for everyone and a swanky office are not essential to your operation. Keep these luxuries for when you’re profitable.

Minimizing spend on everything from office space to the number of software subscriptions your team forgot to cancel.

Answer 2

            Unlike ad call extension where the ads are almost shown on all the devices, call only ads will not appear on the devices that can make calls

call extension needs a landing page for call options, where as Call only ads does not need of landing page as it solely focuses on driving calls.

In Call extension the user has to bid for devices where as in Call only- users don't have to bid for devices as only the devices where a user can call will be shown.