can a marketer create needs? give reason for you answer with examples
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Marketers believe that consumers have the ability to distinguish from needs and wants, and it's the marketer's objective to satisfy the needs of the consumer. However, marketing does not create needs, but only enlightens wants. ... As previously stated, needs are not created but analyzed by marketers.
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- However, marketing does not create needs, but only enlightens wants.
- However, marketing does not create needs, but only enlightens wants. Needs pre-exist marketing, and it's up to the marketer to understand consumers' needs in order to influence them into purchasing products.
- However, marketing does not create needs, but only enlightens wants. Needs pre-exist marketing, and it's up to the marketer to understand consumers' needs in order to influence them into purchasing products.Marketers do not create necessity, rather the necessity was established from the consumers' societal upbringing.
Explanation:
For example, thirst is a biological need. Marketers teach us to want Coca-Cola to satisfy that thirst rather than, say, goat's milk. Thus, the need is already there; marketers simply recommend ways to satisfy it. A basic objective of marketing is to create awareness that needs exist, not to create needs.
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