can anybody answer these questions of a case study
Answers
Answer:
1. The main purpose of a business strategy lies in creating. a vision for an organization that provides direction and guidance. All members need to have a clear picture of organizational goals and objectives to carry out their responsibilities. Business strategies help people stay focused on the big picture
2. There are three strategies for establishing a competitive advantage: Cost Leadership, Differentiation, and Focus (Cost-focus and Differentiation-focus).
Cost Leadership
In a cost leadership strategy, the objective is to become the lowest-cost producer. This is achieved through large-scale production, where companies can exploit economies of scale.
If a company is able to utilize economies of scale and produce products at a cost lower than that of its competitors, the company is then able to establish a selling price that is unable to be replicated by other companies. Therefore, a company adopting a cost leadership strategy would be able to reap profits due to its significant cost advantage over its competitors
Differentiation
In a differentiation strategy, a company’s products or services are differentiated from that of its competitors. This can be done by delivering high-quality products or services to customers or innovating products or services.
If a company is able to differentiate successfully, the company would then be able to set a premium price on its products or services
Focus
In a focus strategy, a company focuses on a narrow target market segment. This strategy is successful if the company is able to successfully create products/services that can cater to these customers. The focus strategy also has two variants;
3. PEOPLE
The place to work in mass transit.
Delivering on our Vision and for our customers is only possible if National Express is a good place to work. National Express recognises that our workforce is our greatest asset and we want each of our 48,000 employees to reach their full potential and to give their best.
CUSTOMERS
The most trusted and valued mass transit partner.
Customers lie at the heart of our business, and maintaining their loyalty is key to our success. Everything we do focuses on exceeding our customers’ expectations for safe, clean and reliable services at a fair price.
EXCELLENCE
The leader in every market we operate in, trusted to deliver service excellence, consistently.
Our Excellence Value: The leader in every market we operate in, trusted to deliver service excellence, consistently
By being excellent in all that we do we will meet customer expectations, deliver industry-leading services, be a company people are proud to work for and act as a willing and constructive partner. We also believe that Excellence means we are as cost efficient as we can be.
SAFETY
The safest mass transit operator in the communities we serve.
More than anything else, we value the safety of our customers, employees and the public generally. This priority is reflected in our policies and behaviours - the way we do business.
4. The National Express Youth Promise is a set of five commitments we are making to young people to enhance their opportunities of success in work, education and life:
We will showcase youth talentWe will help young people into work and educationWe will deliver the most accessible public transport network for young peopleWe will work with young people in the communitiesWe will offer great value travel for young peopleThe Prince's Trust
The Prince’s Trust creates transformational, life-changing opportunities for some of the UK’s most disadvantaged 11–30 year olds, helping young people to develop the confidence and skills they need to move into work, education or training.