Can political parties actually leverage data analytics solutions to reach out to probable voters?
Answers
Social media has become a great tool for sharing and communication. Not only that, it also become a great tool to pull voters towards a political party through campaigns and more.
We use social media and never the less Google to find anything. In order to find anything or share anything we exchange our Geo-location and behavior to the tool that we are using.
The Geo-locations and our activities have been submitted to the tool along with our personal information like name, date of birth and common interests like things. This can be utilized by the political parties to make a targeted vote campaign.
How they utilize our social media activities? When you scroll and like a picture that posses some quote or something that could be considered as your psychological behavior. This led the political parties to analyse you in a matter of seconds. These will lead them to get some positive vibes over them by updating frequent pictures and quotes that impresses your conscience.
Politics can be influenced by using data from various areas and it has been done for a long time.
The use of the concept of big data has been growing in popularity for a very long time and has been used many a time to sway political arguments by using the facts proven by Big data.
This is done usually to tell the people about the general political opinion of a specific number of people who fit a certain criterion such as a white male in his thirties and living in a specific state.
This is the way Big data helps politicians.