can Social media be used to influence voter behaviour? Can political parties actually leverage data analytics solutions to reach out to probable voters? and justify it?
Answers
yes,
social media can play a vital role for political parties in influencing their voters behavior. political parties can give their party strategies and can convince their voters by providing different posts in which they can show their future plans and previous achievements to the voters
as a large number of population use social hence political parties can use social media platform to reach the probable voters and to convince them to vote them by showing their future plans and previous achievements and current working
Big Data, data mining and machine learning allow political parties to get an edge over the ones who still focus on traditional models for their campaigns.
Social media connects voters and make it an important channel to contribute in the elections and winning of a party.
Social Media platforms like Facebook and Twitter help voters and parties understand the concerns and issues in a much better way.