Question

can you please explain me what are the Micro and Macro environments of Alibaba company.

Answer 1

Answer:

Micro environment of any business means, the internal factors affecting the outcome of the business that the owner of the business has control over. These factors affect the business directly and internally.

Macro environment of any business means the general external factors affecting a business that the business owners have no control over but affect the business regardless.

Explanation:

In a specific example of Alibaba company, the micro environment, in other words internal environment of the business includes factors such as; competitors,  employers and employees, shareholders, suppliers and customers. These are some of the internal factors affecting the business.

Macro environment are the external factors surrounding the business that affect the outcome of the business that the business has no control over. These factors include; political and legal environment, economic situation of the country, cultural and demographic factors, ecology and physical factors.