Question

Careful design of the Services Communication Mix is related most closest to which of the following gaps in the GAPS model

Gap 1
Gap 2
Gap 3
Gap 4

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Answer 1

Answer:

1

Explanation:

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Answer 2

It is related to Gap 4.

• Gap 4 represents the gap between the delivery of consumer service and what is actually conveyed to consumers.
• it takes into account the communication mix and the modes of promotion employed.
• Instead of the likely case of increasing consumer preferences and negative customer perceptions, businesses also exaggerate what would be delivered to consumers, or address the best case.