Case: A South Indian food retailer has 15% market share in South India, with three major competitors having 10-12% shares each. The rest of industry is fragmented amongst smaller players. Two of the competitors already have operations in North India.
Question: This company has no experience of retailing in North India and a minimal knowledge of the region. So should the company open stores in North India too?
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Explanation:
Yes, The company should open the stores, as 2 of the competitors of the company have the cooperation in North India. It will help the company to get good review.
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