CASE BASED PASSAGE II
The White Revolution, known as Operation Flood, was launched in 1970. It was an
initiative by India's National Dairy Development Board (NDDB) and was the world's biggest
dairy development programme. It transformed India from a milk deficient nation into the
world's largest milk producers. Operation Flood was based on the experimental pattern set
up by VergheseKurien, chairman and founder of AMUL, who was named the Chairman of
NDDB and was also recognised as the architect of Operation Flood,
Phase 1: This phase started in July 1970 with the objective of setting up dairy cooperatives
in 18 milk sheds in 10 states. They were to be linked with the four best metropolitan
markets
by the end of this phase in 1981 there were 13.000 village dairy cooperatives covering
15,000 farmers.
Phase 2: It aimed at building on the designs of phase 1 and on the assisted Dairy
development programmes in Karnataka, Rajasthan and Madhya Pradesh. By the end of this
phase in 1985 there were 136 milk sheds, 34,500 village dairy cooperatives and over 36
lakh members.
Phase 3: This phase emphasised on consolidating the gains of the earlier two phases by
improving the productivity and efficiency of the dairy sectors for long term sustainability. It
su unac une uere were 13.JUV Gairy cooperatives and over 9.4 million
farmer members.
It ended the imports of milk solids in India and India started exporting milk powder to
many foreign nations.
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