CASE QUESTIONS:
1. How does Maslow's theory of motivation explain the
behavior of Silicon Valley workers?
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Maslow (1943, 1954) stated that people are motivated to achieve certain needs and that some needs take precedence over others. Our most basic need is for physical survival, and this will be the first thing that motivates our behavior. Once that level is fulfilled the next level up is what motivates us, and so on.
Silicon Valley is the U.S. center for innovative technology companies. It's located south of San Francisco, California. 1 It's home to 2,000 tech companies, the densest concentration in the world. 2 This proximity to suppliers, customers, and cutting-edge research gives each a competitive advantage.
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