Question

Case Studies
(Chapter -4) Planning, BST Class 12
Case Studies - (Chapter 4) Planning, BST Class 12
Full Screen
Case Studies - (Chapter - 4) Planning
Q. 1. Laxmi Chemicals Ltd., a soap manufacturing company wanted to increase its market
share from 30% to 55% in the long run. A recent report submitted by the Research &
Development Department of the company had predicted a growing trend of herbal and
organic products. On the basis of this report the company decided to diversify into new
variety of soaps with natural ingredients having benefits and fragrances of Jasmine, Rose
Lavendear, Mogra, Lemon Grass, Greed Apple, Strawberry etc. The Unique Seiling
Proposition (USP) was to promote eco-friendly living the contemporary life style The
company decided to allocate Rs. 30 crores to achieve the objective
Identify the type of one of the functions of management mentioned above which will help the
company to acquire dominant position in the market.
(1 mark)​

Answer 1

btzjdfuxyxifftyfudy5sfufiifsdfg