Case Study #1
How can an airline survive a government order to ground its entire fleet
and shut down for days? After 9/11, all U.S. airlines were faced with this
same crisis. One that succeeded through the difficulty was Southwest
Airlines, (already known for its outstanding customer service. Southwest's
passengers, flight attendants, pilots and ground crews were stranded all
across the country after the terrorist attacks) But unlike their competition,
(Southwest's leadership did more than just sit and wait, (They encouraged
employees to leverage their trademark fun approach to business and to
help stranded customers enjoy themselves at the movies or the local
bowling alley,) And when the ramifications of the shutdown forced other
airlines to cut staff, (Southwest's then-CEO, James Parker, announced just
three days after 9/11 that the company would be keeping all of its
employees, as well as issuing a profit-sharing payment.
Leadership characteristics like crisis management, creative problem
solving and a strong belief in the company's vision saw Southwest through
this unimaginable situation: The CEO also protected his staff, which
ultimately led to a stronger airline
Answers
Answer:
After 9/11, all U.S. airlines were faced with this
same crisis. One that succeeded through the difficulty was Southwest
Airlines, (already known for its outstanding customer service. Southwest's
passengers, flight attendants, pilots and ground crews were stranded all
across the country after the terrorist attacks) But unlike their competition,
(Southwest's leadership did more than just sit and wait, (They encouraged
employees to leverage their trademark fun approach to business and to
help stranded customers enjoy themselves at the movies or the local
bowling alley,) And when the ramifications of the shutdown forced other
airlines to cut staff, (Southwest's then-CEO, James Parker, announced just
three days after 9/11 that the company would be keeping all of its
employees, as well as issuing a profit-sharing payment.
Leadership characteristics like crisis management, creative problem
solving and a strong belief in the company's vision saw Southwest through
this unimaginable situation: The CEO also protected his staff, which
ultimately led to a stronger airline
Explanation: