Business Studies, asked by gk5ncp7wt5, 11 days ago

CASE STUDY

Bruce, a research chemist for a major petro-chemical company, wrote a dense report about some new compounds he had synthesized in the laboratory from oil-refining by-products. The bulk of the report consisted of tables listing their chemical and physical properties, diagrams of their molecular structure, chemical formulas and data from toxicity tests. Buried at the end of the report was a casual speculation that one of the compounds might be a particularly safe and effective insecticide.
Seven years later, the same oil company launched a major research program to find more effective but environmentally safe insecticides. After six months of research, someone uncovered Bruce’s report and his toxicity tests. A few hours of further testing confirmed that one of Bruce’s compounds was the safe, economical insecticide they had been looking for.
Bruce had since left the company, because he felt that the importance of his research was not being appreciated.

QUESTION

What are the communication barriers and challenges that Bruce is facing? What would you consider the company where Bruce work is more implementing: an open climate communication behavior or a closed climate communication behavior?
Based on your course knowledge and external resources, propose ways that could help Bruce to address the challenges and barriers is facing.

Answers

Answered by ihtishamZmary
4

Explanation:

Non verbal challenges: Barry's body language (appearance) is telling others he does not care about personal appearance and cleanliness. e. Emotional barriers: Emotional barriers can interfere with effective communication. Barry comes into work after a rough start at home.

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