Question

Case study
Mobi International is a US based mobile phone supplier. The company is planning to set up a manufacturing facility in India .Before doing this the company wants to analyse the external Business Environment in India. how should the company go about it and what factors of the external environment company should consider
How the company should go about it? *
What are the factors they should consider and why explain?
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Answer 1

Answer:

External factors

political - For example, new legislation.

economic - For example, inflation and unemployment.

social - Changes in taste and fashion or the increase in spending power of one group, for example, older people.

technological - For example, being able to sell goods online or using automation in factories